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These days, it’s practically impossible to run a successful business without an effective website. If you don’t have a website, or if your website is outdated, you’re missing out on a huge opportunity to reach new customers. But before you start building (or rebuilding) your website, there are a few things you should keep in mind. Here are some dos and don’ts to guide you through the process.
When it comes to websites, less is definitely more. A complicated, busy website will only serve to frustrate your visitors and drive them away. Keep your design clean and simple, and make sure that your content is easy to read. Remember, people are visiting your website because they want to find out about your business, not because they want to be bombarded with information.
If you want your website to look professional, ditch the stock photos and use original images instead. People can tell when a photo is generic and impersonal, and it doesn’t do anything to promote your brand or give visitors a sense of what your business is all about. Invest in high-quality photography that accurately represents your company, and you’ll see a big difference in the way people interact with your site.
In today’s world, it’s essential to have a mobile-friendly website. More and more people are using their phones and tablets to access the internet, so if your site isn’t optimized for mobile devices, you could be losing out on a lot of potential traffic. Make sure your website can be easily viewed on all types of devices, or consider creating a separate mobile app for even better results.
SEO stands for “search engine optimization,” and it refers to the process of making sure your website appears as high as possible in search results. When people are looking for something online, they almost always start with a search engine like Google or Bing. If you want them to find YOUR website instead of your competitor’s, you need to make sure you have strong SEO tactics in place. This can be a complicated process, so if you need help getting started, there are plenty of resources available (including our very own SEO services!)
Up-To Date Tips
Designing a new website (or updating an existing one) is an exciting task—but it’s also one that should be approached with care. Keep these dos and don’ts in mind as you work on your site, and you’ll be well on your way to creating a web presence that accurately represents your business and attracts new customers. And if you need help along the way, our team at Metric Marketing is always here to lend a hand!
